NEW IN
This week's arrivals, ready to be styled.
SHOP YOUR WAY IN
Occasion Wear
Dresses
Brands
SHOES
Start with the shoes
The piece that pulls a look together. Heels for the boardroom, boots for the long walk home, and the everyday flat you’ll keep reaching for.
SHOP
The Urban Silhouette
Shop the look
ASK LILY
The stylist is in.
Our boutique floor, brought to the screen. Ask Lily for a fit check, a second opinion, or help finding the right piece for the day ahead. Real answers, from a real team, when you need them.
Live styling and product help on WhatsApp.
How to wear, how to layer, how to make it yours.
Reserve a private styling session at your nearest boutique.
WHAT OUR CUSTOMERS SAY
“Very friendly and helpful. Ordered my shoes the morning and was delivered same day.”
Antoinette van Rooyen
“Super-fast delivery of my online order! Plus, a personal card. I’m impressed. I’ve already placed another order.”
Helen Fourie
“Thank you so much for your help! You guys were amazing!”
Harley Oosthuizen
"Baie, baie dankie vir julle puik diens! Ek love die rokkie! Dink ek moet nog ene koop!"
Karen Swart
"Baie dankie. My hotters pas perfek. Dankie vir die goeie flinke diens."
Susana van Velde
@rosella
VISIT US IN PERSON
There’s nothing quite like seeing a piece in real life. Our stylists are on the floor in seven boutiques across the country, ready to help you find the right fit, the right fabric, and the right look for whatever is next.
ABOUT US
Style inspired by elegance.
Since 1986, Rosella has dressed women who choose with intention. We design and curate for the way you actually live: the meeting that matters, the wedding you have been looking forward to, the weekend that finally slows down.
Seven boutiques across South Africa, one online home, and a team who knows what suits you.
COMPLIMENTARY DELIVERY
on orders over R1 500
EASY RETURNS
fourteen days to change your mind
SECURE PAYMENTS
every way you pay
BOUTIQUE SERVICES
online and in store