NEW IN
This latest arrivals, ready to be styled.
SHOES
Start with the shoes
The piece that pulls a look together. Sneakers for days on the move, sandals for sun-soaked moments, and effortless styles you’ll keep reaching for all season long.
SHOP
The Everyday Muse
Shop the look
ASK LILY
Shopping Made Effortless
Meet Lily, your Rosella shopping guide, ready to help you explore our collections, find your favourites and shop with ease.
Live styling and product help on WhatsApp.
How to wear, how to layer, how to make it yours.
Reserve a private styling session at your nearest boutique.
WHAT OUR CUSTOMERS SAY
“Very friendly and helpful. Ordered my shoes the morning and was delivered same day.”
Antoinette van Rooyen
“Super-fast delivery of my online order! Plus, a personal card. I’m impressed. I’ve already placed another order.”
Helen Fourie
“Thank you so much for your help! You guys were amazing!”
Harley Oosthuizen
"Baie, baie dankie vir julle puik diens! Ek love die rokkie! Dink ek moet nog ene koop!"
Karen Swart
"Baie dankie. My hotters pas perfek. Dankie vir die goeie flinke diens."
Susana van Velde
@lady_rosella
VISIT US IN PERSON
There’s nothing quite like seeing a piece in real life. Our stylists are on the floor in eleven boutiques across the country, ready to help you find the right fit, the right fabric, and the right look for whatever is next.
ABOUT US
Style inspired by elegance.
Since 1986, Rosella has dressed women who choose with intention. We design and curate for the way you actually live: the meeting that matters, the wedding you have been looking forward to, the weekend that finally slows down.
Seven boutiques across South Africa, one online home, and a team who knows what suits you.
COMPLIMENTARY DELIVERY
on orders over R1 500
EASY RETURNS
fourteen days to change your mind
SECURE PAYMENTS
every way you pay
BOUTIQUE SERVICES
online and in store