Clothing Brands

1936 – Berlin: A family with vision. Fritz Basler and his wife Elisabeth founded the company and initially concentrated on coats and jackets. Fritz Basler, a businessman from the ‘old school’, laid the cornerstone of this success story by placing the product in the centre. The company was dedicated to perfection and the most exacting quality standards. 1972 – The next milestone: Horst Basler, the son of the founder, had the idea of creating smaller programmes next to the existing line of merchandise, whereby new combination possibilities were thinkable, inventing what we now call coordinates. 2011 – Basler celebrates its 75th anniversary. Today, Basler is represented on all continents and has experience worldwide in over 80 Monobrand stores. Way above 2000 merchants sell our products. We have remained true to the principles of our founders in spite of steady growth: tradition and modernity are inextricably linked. It is about exclusive materials, sophisticated cuts and interesting plays on proportions and silhouettes. The upcoming season offers many surprises and endless opportunities for you to individually orchestrate your look according to your fancy, state of mind and occasion.

Carol Zee is a vibrant clothing label created and based in Cape Town. Fresh designs with timeless style. Our clothing is comfortable, relaxed and very flattering. It appeals to women from 30 upwards. Carol’s intrigue of printing techniques and textiles is the passion behind her creative work. Artworks in collaboration with her favourite textile designers are created and then transformed into prints on fabric. The styling is classic and understated, with the fabric design giving Carol Zee its original and distinctive feel.

Having launched in 2008, Darling London has quickly gained a reputation for creating beautifully crafted fashion for confident women, who know their own style. From the beginning, Darling has had a clear vision and focus, to create affordable and luxurious clothing, paying close attention to the style and design of each piece.

The brand is underpinned with a free spirited and ultra-feminine aesthetic. It has a quintessentially ‘English’ attitude, and mixes classic silhouettes with rich colours, textures and bold prints. Under the creative direction of the founder, Nadia Moraes, each collection is created by our in-house design team, to ensure that the true essence of the brand is captured in every style.

The Equus brand was founded over 30 years ago in a family run business which was both a fabric printing and a women’s wear wholesale operation.  Each department of the business was leveraged and over the years they developed their expertise together. Within the stable of brands of the women’s wear division Equus was developed to cater for leisure items that appealed to a mature customer who valued clothing that offered comfort and attention to detail.  In the 90’s it was decided to focus on the fastest growing label Equus only.  It was then that the fabrics ‘Jap Rib’, ‘1×1 Rib’, ‘Plain and Stripes’ became the foundation of growth for the future and became known as the signature fabrics of Equus. In 2005 Breakaway Apparel integrated Equus into its business.  The brand fitted well within the existing brand portfolio of Breakaway, with similar values and customer profile.  We continued to produce the key lines that had been the foundation of the success of the Equus ranges.  As the years went by the brand naturally evolved and customer feedback stimulated the design team to explore new opportunities and expand on the success of the casual lifestyle segment. We now produce a comprehensive range of colour inspired coordinated items that are designed to appeal, comfortable to wear and offer point of difference with innovative applications of trims and prints.  We pride ourselves in our attention to detail and understanding how to design garments to suit a modern lifestyle.  We look forward to continue to excite and delight you with our new season range.

Founded in 1975, this internationally successful fashion brand is a family-run business standing for sophisticated and stylish fashion. It places particular emphasis on high quality fabrics and outstanding workmanship. They understand the importance of perfectly coordinated outfits which compliment every woman’s wardrobe. The innovation and uniqueness of the Eugen Klein collection is founded on the qualities of European fabrics and European production.

LET’S BE PERFECTLY FRANK … STYLE IS EVERYTHING! “The woman wearing my designs is sure of herself, a little bit rebel and wants to be unique. She is charming and audacious. To accentuate her femininity, she wears dresses and whether she wears a tunic and leggings, she’ll always be seductive and exciting. I would like to take this opportunity to thank all my customers for their continued loyalty. I am proud to say that all my collections are designed and produced in Canada.” – Frank Lyman CEO Frank Lyman started in the fashion industry at the age of 18, as a salesperson. His venture started throughout the provinces of Quebec and Ontario. The moment he met his first customer, Frank Lyman knew he had a passion for fashion and especially design. Frank Lyman Design has been a success story in itself but more importantly has become a well-known international brand.

Genese Textile has been contributing to the international fashion industry over 20 years with their exclusive styles and designs. Genese Textile aims to satisfy customer demand by ensuring our clothes meet current trends and styles, whilst maintaining professional quality. Genese prides itself on its innovative and distinctive designs, specialising in cutting edge prints and stand out statement pieces for the fashion conscious woman.

At the beginning of the exceptional success story of GERRY WEBER International AG in 1973, there was a vision of creating a new and unique combination of fashion, lifestyle and experience. Through intuition, vision and the determination of the founders, as well as a strong team, an international, listed fashion and lifestyle company emerged.

A wooden bead is hand sewn with amber thread into every Jenja garment representing the natural, eternal circle of life. We believe that while fashion changes, style endures. We celebrate natural materials and we seek to achieve true craftsmanship in the construction of every garment. We dress discerning women who appreciate simplicity and timeless beauty. We want our garments to bring effortless style to the lives of the women that wear them.

The ready to wear, lifestyle brand is far more than the French name “pretty” suggests. Meticulously designed by mother-daughter duo, Belinda & Ann Margaret Zietsman (owners of Rosella), the Jolie range is designed with the real, South African women in mind. Quality, style and comfort are central to Belinda & Ann Margaret’s design ethos, sourcing only the best fabrics locally and from as far afield as Europe, Canada and The East. “Regardless of season, our favourite looks always balance capturing the moment with being rooted in something bigger” – and it’s pretty apparent that mother-daughter design duo, Belinda and Ann Margaret, share the same philosophy. 5 Years ago the pair created Jolie, a contemporary collection incorporating original designs and playful silhouettes, focusing on comfort and quality. Jolie is timeless and versatile – effortlessly transforming corporate looks into occasion wear, an ally for the modern day women of all ages and sizes (10 to 22). A comprehensive look that encompasses all aspects of your wardrobe from clothing to footwear, handbags & accessories.

The original embellished jeans. Form fitting and flattering; Miss Me jeans are the perfect accessory to glam up your wardrobe.

PICADILLY was established in 1975 in Toronto, Canada, in the heart of Toronto’s downtown trendy fashion district, and sells globally throughout North America, Europe, South Africa and Australia – for over 35 years! We offer all woman a broad collection that embodies a mix of lifestyle separates for both day and evening – with fashion-forward styling, great prices, and fit!

Ever since 1981, Sandwich has been presenting collections with great attention to detail and a very recognizable signature. Clothes That can be worn every day without being every-day.

Sandwich offers countless combination possibilities. Because Together is better. And harmony is beauty. Each collection has a finely balanced composition of styles, colors, patterns, materials and silhouettes. From jacket to dress, and from blouses to pants: all items can be matched up with each other, Throughout the seasons.

TONI the most competent women’s pants manufacturer for women who know what they want! The TONI DRESS WOMEN’S FASHIONS LTD is an international company, whose origins go back well into the 19th century. In 1834 the parent company was founded in the Weber & Ott Corporation. Here, in Upper Franconia, Forchheim (Northern Bavaria), where the roots of the brand TONI are set. A team of more than 180 employees in management, production and logistics meet together with fun and enthusiasm to help client’s fulfil their every wish.

Simplification of perfection can be seen throughout the rich history of this brands clothing. Pringle has been knitting cashmere since the 1870s and was later credited with creating the intarsia design known today as the Pringle signature argyle pattern. This well-established brand is perfect for the Rosella lady.

This sport chic brand is for the lady that enjoys indulging in the finer things in life, with the wardrobe to match. Made from the finest quality materials and produced to the highest standards, this South African-born brand is a must for every lady’s wardrobe.

Yarra Trail was established in 1984 originally as a Menswear company. The brand grew at a significant pace. Sales increased and the brand developed and retailed in boutiques and department stores nationally. Yarra Trail Womenswear was later established in 1996 offering apparel for Woman in the 40+ category. Catering to our brand statement “Make Life One Long Weekend”, offering casual clothing, specialising in jackets, pants and shirts. We are renowned for our core product categories of Knitwear and Jackets and an extended range of casual co-ordinates. Our collections are based around monthly drops, each offering a new colour palette. Yarra Trail is designed in Australia and is available in David Jones, Myer and Boutiques Nationally, New Zealand and South Africa.

Shoe Brands

Beautiful leather shoes and sandals from Portugal and was established in 1975. For the first 15 years of our existence we pursued a policy of expansion. For the past five years we have focused on globalizing the company, while investing in social structures and in new technologies. We operate two manufacturing plants in Portugal and one in Cape Verde.

Angels Shoes’ factory has been producing shoes for the South African retail market for the past 33 years. Angels Shoes are made from AAA top-quality grade leather that is soft and silky. Our slogan: “Heaven for Feet” sums up what Angels Shoes are when it comes to comfort. This achievement is the combination of orthopedically correct designs, as well as high quality flexible and supportive materials.

At FitFlop we believe that our ‘newness’ at shoemaking gives us the freedom to dream. To see footwear with fresh eyes – and deliver equal parts fun, fearlessness and functionality. Nine years ago, when we first put our precision ergonomics under a set of sporty looking flip flop* straps, the only rules we followed were dictated by our expert bio-mechanists. We put their advice into practice, created our triple-density Microwobbleboard™ midsole, and launched it in the first FitFlop sandal. Now you’ll find our magic midsoles in shoes, boots, clogs and sneakers too. Our focus is still on delivering the best in biomechanics, but now in a wider variety of styles, so our customers can have that ‘happy FitFlop feeling’ any and every ‘wear’. Because at FitFlop, we believe that when your feet feel great, you can DO anything.

Froggie Shoes are made with a difference.  With so many shoes being imported from other countries…probably one of our most important differences is that our shoes are made in South Africa, by South Africans, especially for the South African Woman’s Foot!

The Flexx is a combination of value consciousness, complete comfort, and trend-right design. The Flexx is footwear for today’s woman, footwear that has the comfort you want and the looks you desire. With The Flexx, you’re ready to take on any occasion while you stay comfortable. The heart of this footwear is their design house in Tuscany. The Flexx is committed to the creation of fine footwear. The Flexx footwear are made with dense foam that absorbs the impact of walking to give you an amazingly comfortable feel. Finally, the patented sole design of The Flexx footwear gives ultimate flexibility and light weight to relieve stress on your feet. Put your feet into The Flexx and discover for yourself how good they feel, how great they look, and how amazing a value they truly are.

Fugitive – It’s a state of mind! Undeniably creative collections at reasonable prices. We have been developing unique collections for the market for over 10 years, combining casual, sporty styles, low-heeled models for the younger woman and feminine designs inspired by Louis XV. All this in just one collection each season to meet the expectations of a diverse target market. Our collection has been created with each generation of the household in mind. Each woman can and will find a huge choice of models and designs.

The definitive jelly sandal, holster® shoes are of superior quality – embellished using striking A-grade jewels, studs and Swarovski® elements whilst constructed with a unique focus on detail. The holster® woman is an ethereal mix of down-to-earth glamour, beach-side romanticism and someone who smiles with the world; never taking life too seriously. The definitive jelly sandal, holster® shoes are of superior quality – embellished using striking A-grade jewels, studs and Swarovski® elements whilst constructed with a unique focus on detail. The holster® woman is an ethereal mix of down-to-earth glamour, beach-side romanticism and someone who smiles with the world; never taking life too seriously.

There are many secret ingredients we conceal in every pair of Hotter shoes to make them the most comfortable you have ever tried. Features such as removable insoles, extra roomy toe boxes, soft padding at heels and tongues, lightweight, and shock absorbing soles and smooth internal seams – all these features combined will ensure your maximum comfort. There are many secret ingredients we conceal in every pair of Hotter shoes to make them the most comfortable you have ever tried. Features such as removable insoles, extra roomy toe boxes, soft padding at heels and tongues, lightweight, and shock absorbing soles and smooth internal seams – all these features combined will ensure your maximum comfort.

Founded in 1856, Hunter is a progressive British heritage brand renowned for its iconic Original boot and holds two Royal Warrants of Appointment to HM The Queen and HRH the Duke of Edinburgh. The brand has a rich history of innovation and continues to forge designs that shield from the elements.

Since 1958, we’ve been leading the casual lifestyle revolution — helping people embrace everyday comfort. Our soft, breathable and comfortable footwear invited young families to break the rules, kick back and enjoy a comfortable, casual way of living. With over 17 million pairs of shoes sold every year in more than 165 countries around the world, Hush Puppies is a global brand, a household name and a cultural icon that embodies the light-hearted spirit of its beloved basset hound. Hush Puppies is the go-to footwear, accessory and apparel brand that delivers the right mix of timeless style, dependable comfort and quality. Inspired by Hunter’s spirit and heritage of 160 years, the launch of the Hunter Original collection has seen four pioneering catwalk shows at London Fashion Week, with every piece referencing the brand’s Original boot, first introduced in 1956.

Jolie is thrilled to announce their recently launched shoe collection. Jolie Shoes is the perfect accompaniment to Jolie’s ready-to-wear clothing range. From heels to flats this shoe collection is both versatile and exquisite. Exclusive to Rosella Shoes.

Picture an explosion of all the best feelings in life. Then imagine picking pieces of it and squeezing them into a concentrate of wonder. It will have friends, great escapes, summer outings, laughs, countryside smells, sea sprinkles, tight hugs, beach parties and glamorous city nights. That’s Lemon Jelly! Designed, developed and produced in Portugal, Lemon Jelly is a high-tech product that relies on human feeling for the choice of materials and in the attention to details. Lemon Jelly is colourful and reliable companion that will make your life easy squeezy lemon jelly.

Mamzelle invites you to discover the “sport chic” to give you speed, elegance and comfort with its collection of footwear exclusively for women. Season after season, Mamzelle’s creative, stylish and trendy designs make for an irresistible collection. Mamzelle is on top of the trends and plays around with leathers using a number of variations and combinations.

Natural Steps Genuine Leather Comfortable Footwear. Handcrafted in South Africa.

Phelan is a South African ladies leather footwear brand, founded in 1988 by Michael Phelan. Since then there has been great progression of growth and adaptation with competing new trends and styles made to appeal to a wide market. Many of the raw materials are sourced worldwide and then manufactured in South Africa in the Phelan factory.

Since its beginning in 1985, Propét has been driven by a mission to offer quality footwear for hard-to-fit feet or feet in need of special care—offering a large selection of widths and sizes and styles to ensure the right fit and comfort in every shoe. Propét is well known for its Travel Walker collection—popular for their comfort and versatility—and its line of therapeutic foot care products approved for Diabetic footwear. In collaboration with its podiatric advisors, Propét has developed the patent-pending Rejuve footwear collection to bring revolutionary technology to foot care. Rejuve Motion Technology works by enhancing natural gait and helps to alleviate foot and lower body pain often associated with over-pronation and the improper functioning of the foot.

Sakura is a range of extremely high-quality leather shoes from the East. The Princess Loafers’ sole will last a lifetime and give you extreme comfort. This particular range has become so popular that it’s available in a large variety of different leathers and colours. Sakura is well known for its gorgeous designs, good quality and amazing comfort.

Step on Airs shoes specialises in basic, price pointed, comfort and casual footwear with leather lining and insoles. Step on Airs footwear goes beyond expectation when it comes to comfort, fit and value for money. If you are looking for quality, comfortable shoes that are affordable then Step on Airs are definitely for you. There is nothing better than a great pair of comfortable shoes and with Step on Airs, you will not be disappointed. They are everything you want in a shoe built for comfort so don’t delay and get your hands on a pair of these organic shoes. Transitional contemporary styling ensures that this range is suitable for both career and leisure wear. Sophisticated and casual styles within this category have proved to be widely popular with a wide segment of the South African ladies footwear market. The brand is well-known with a reputation for superior craftsmanship, comfort and fashion. Step on Airs remains the favoured brand of choice, offering superior leather uppers in a variety of colours, pattern styles and trims. Their design team is constantly updating silhouettes, sole units and heels to ensure that the range remains directional while at the same time remaining loyal to its brand signature – stylish, comfortable and affordable.

The Young Klinik offers a wider fit which adds to your comfort. It has a leather upper that is fully lined, with added arch support. This adds to the breathability of your foot within the shoe.