New FitFlops Now Available at Rosella


We live to bring the very best in footwear and footwear technology to our Royal ladies. We are thus very excited to announce the new range of FitFlops now available at Rosella stores.

So What are FitFlops?

Developed by a personal trainer with input from a bio-mechanical engineer, FitFlops have a thick mid-sole, which encourages wearers to use feet and leg muscles more efficiently while walking. Research conducted by the manufacturer has shown that this thick mid-sole works the gluteals, hamstrings, thighs, and calf muscles more than a regular flipflop.

FitFlops are “the multitasking ideal,” says Kate Neiman, a spokeswoman and research coordinator for FitFlop Ltd. in London. “They give people the opportunity to add exercise into their increasingly hectic schedule.”

The company also reports receiving letters and testimonials from individuals who experienced relief from back pain, plantar fasciitis, arthritis, heel spurs, and more when they started walking in FitFlops.

So what are you waiting for? Check out our FlipFlop range here and go get yours!


The Rosella Team

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